News & Updates
Philly Fights Cancer Performer Jessy Kyle Launches Betterly Bra Company
Friday, September 13, 2024
Philly Fights Cancer performer and cancer survivor Jessy Kyle has launched the Betterly Bra Company, inspired by her personal medical journey, which includes surviving Hodgkin's lymphoma three times, a heart attack, and a kidney transplant. Frustrated with the difficulty of finding a well-fitting bra, Kyle designed a bra offering increased flexibility and comfort, incorporating input from her 78-year-old mother and 16-year-old daughter.
The bra's unique design features adjustable shoulder straps with an extra four inches of adjustability to cater to women struggling to find the right fit. Kyle runs the business from her garage in Bucks County, Pennsylvania.
"I'm a three-time survivor of Hodgkin's lymphoma," Kyle said. "I was 16 when I was diagnosed, so it's almost 35 years. It changed me in the sense that I am just very goal-oriented and focused." That focus zeroed in on a problem she and many women face when looking for a bra.
Jessy Kyle has been treated at Penn Medicine’s Abramson Cancer Center and has performed at Philly Fights Cancer’s marquee annual event as an honored guest.
Read the full article about her company from CBS News here: https://www.cbsnews.com/philadelphia/news/philadelphia-singer-cancer-survivor-new-flexible-bra/
Share this post
Philly Fights Cancer performer and cancer survivor Jessy Kyle has launched the Betterly Bra Company, inspired by her personal medical journey, which includes surviving Hodgkin's lymphoma three times, a heart attack, and a kidney transplant. Frustrated with the difficulty of finding a well-fitting bra, Kyle designed a bra offering increased flexibility and comfort, incorporating input from her 78-year-old mother and 16-year-old daughter.
The bra's unique design features adjustable shoulder straps with an extra four inches of adjustability to cater to women struggling to find the right fit. Kyle runs the business from her garage in Bucks County, Pennsylvania.
"I'm a three-time survivor of Hodgkin's lymphoma," Kyle said. "I was 16 when I was diagnosed, so it's almost 35 years. It changed me in the sense that I am just very goal-oriented and focused." That focus zeroed in on a problem she and many women face when looking for a bra.
Jessy Kyle has been treated at Penn Medicine’s Abramson Cancer Center and has performed at Philly Fights Cancer’s marquee annual event as an honored guest.
Read the full article about her company from CBS News here: https://www.cbsnews.com/philadelphia/news/philadelphia-singer-cancer-survivor-new-flexible-bra/